Nov 25 (Reuters) – Twitter Inc plans to roll out its verified service for individuals, companies and governments with different color verifications next Friday, after the initial rollout led to a surge of users impersonating celebrities and brands.
Chief Executive Elon Musk on Friday assigned the colors for the categories — gold for corporations, gray for governments and blue check for individuals, including celebrities.
“Painful, but necessary,” he said, adding that verified accounts are manually authorized before a check is processed.
The updated $8-a-month service will allow individuals to keep a smaller, secondary logo of their companies if they’re verified, he said in another tweet on Friday. “Long explanation next week.”
The social media platform on Monday delayed making it a goof, as the service is expected to help Twitter boost revenue as it tries to retain advertisers after Musk bought the company for $44 billion last month.
The subscription service, which Musk has called a “great equalizer,” was suspended on Nov. 11 after a mushrooming of fake accounts forced the world’s richest man to bring back the “official” badge for some users.
For example, a user pretending to be drugmaker Eli Lilly & Co. tweeted that insulin was free, sending the company’s stock plummeting and forcing it to apologize.
Reporting by Akansha Khushi and Aditya Soni in Bangalore; Editing by Soumyatheb Chakraborty and Arun Koiyur
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